Why visuals are important on social media?

In short, visual content captures the attention of your customers and increases the likelihood that they will make a purchase or share information with others. In addition to the added productivity of reusing content, visual content also increases the visibility, authority and readability of your website and blog. Images divide text, convey meaning, help you browse and make content more attractive. Thank God, there are easy-to-use visual apps available for those with no design experience.

The point is that images from your social networks can be used beyond social platforms and increase the effectiveness of your other content assets. The blog topics for the rest of the month will focus more on how to create images quickly and easily, so check back if you feel like it. With the brain preconfigured to interpret the relationships between objects, images allow for almost instant understanding with minimal effort. According to Venngage, 62% of marketers create images for blog and website content, followed by Facebook (49%) and Instagram (47%).

According to an infographic from Column Five Media, human beings are biologically programmed to process the world visually. When a brand has data to share, which it can position itself as an expert in the field, it is best to adopt a visual approach to presenting that information. You can also take quotes from your blog and create a simple image around them to share on social networks. Your brand guidelines will help you design visual content for social networks that is consistent and easy to recognize like your company.

The more people interact with your social media posts, the more likely platforms are to show them to users. Optimizing your images for SEO and social networks helps you get more organic and visual search results. When creating images for social networks, especially images, there is a temptation to use more text to make the visual easier to understand. Images can have a huge impact on the success of your content marketing and social media campaigns.

Each social media platform has different image sizes; an image that works on Twitter may not be suitable for Pinterest's image specifications. In addition, the next time you create a visual element, it incorporates some of the features that make it very easy to share.

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