That means that nearly two out of three of the 4.59 billion social media users around the world are active Facebook users. Facebook is the largest social media site, with more than two billion people using it every month. This means that approximately 36.9% of the world's population are Facebook users. More than 200 million companies (mostly small) use Facebook tools and more than seven million advertisers are actively promoting their businesses on Facebook, which makes it a pretty safe bet if you want to have a presence on social networks.
WhatsApp is a messaging application used by people in more than 180 countries. Initially, people originally used WhatsApp to send text messages to their family and friends. Little by little, people began to communicate with companies through WhatsApp. QQ was launched in China in 1999 by Tencent.
Before the launch of WeChat, QQ was the number one Chinese messaging app. In addition to its instant messaging features, QQ also allows users to decorate their avatars, watch movies, play online games, play music, shop online, blog and make payments. Twitter users love to post news, entertainment, sports, politics, and more. What differentiates Twitter from most social networks is that it places a lot of emphasis on real-time information, things that are happening and are trending right now and in just 280 characters (140 in Japanese, Korean and Chinese).
Many brands use Twitter as an alternative customer service channel. According to Twitter advertisers, more than 80 percent of customer service requests on social networks are made on Twitter. And Salesforce calls Twitter the “new 1-800 number” for customer service. Microsoft Teams is better suited to large companies than Skype.
Specifically, Microsoft Teams offers enterprise-grade security, allows groups of up to 10,000 people to meet and collaborate, allows users to share large files (up to 1 TB per user), and has a wider list of additional features and collaboration options than Skype for Business. Buffer allows you to schedule social media posts on several major social media sites. If you want to manage more than one social media account on Facebook, Instagram, Twitter, LinkedIn, Pinterest or TikTok, try Buffer for 14 days to see what it can do for your company. In a recent survey, two out of three people chose Twitter as their preferred social media channel for customer service.
The social media industry has experienced steady growth over the past 10 years, with new platforms appearing regularly. When you program tweets with the social media poster, you'll also see a counter that tells you how many characters you have left. Now, let's discuss the ins and outs of the most popular social media platforms so you can decide what to focus on for your business. If your products or services are primarily aimed at the female market, Pinterest can be a great platform to use in your social media marketing efforts.
For even more knowledge about social media marketing, head to the Social Media Marketing Lab, a free course with tons of creative ideas, expert advice, and best practices. If you have a predominantly female audience, that's a compelling reason to invest time in social media marketing on Pinterest. According to Social Insider, the industries that get the most share on Twitter are restaurants, automakers and healthcare companies. You need to figure out what you want to get out of your social media presence and then determine what strategy will help you achieve those goals.
You can also connect your LinkedIn account to the social media toolkit to schedule posts and analyze data. It's helpful to take note of gender differences in the use of social media when planning your overall social media schedule and strategy. We have already analyzed some enlightening statistics related to the “big three” social media platforms. Facebook ads can reach 36.7% of the adult population, the highest percentage of all social media platforms (Twitter is the lowest, at 6.5%).
Buffer is the set of social media tools that all you need to focus on doing what you love most for your business. Social media platforms help you increase brand awareness and reach, interact with your audience, and gather valuable information about customers and competition. .