Social media analysis is the ability to collect and find meaning in the data collected on social channels to support business decisions and measure the performance of actions based on those decisions through social networks.
Social mediaanalysis is the collection and analysis of data points that help you measure the performance of your social media accounts. The need for multi-channel social media analytics makes Sprout Social an easy option for No. With HubSpot's analytics tools, you can link social media performance with business and revenue growth.
Whether you publish directly through HubSpot or with other tools or wherever you are, you can report on the success of your social strategy on every channel. You can also compare the performance of various social channels to measure the performance of the campaign. HubSpot's social analysis tools offer extensive graphics and images that break down the figures according to the specific characteristics of the platform, such as audience, session duration and impressions. What's important to note is that HubSpot's social analysis tools are part of HubSpot's Marking Hub, its comprehensive inbound marketing software.
This means that, when using the platform, you'll have information about the entire customer journey, not just about specific social media metrics. You'll be able to see what marketing tactics work best for your company, how they affect your results and know the ROI of your social media campaigns. This makes HubSpot an excellent choice for companies whose marketing teams want to keep all campaign functions in one place. Enter TapInfluence, an analytics platform that eliminates many of the “what if” related to influencer marketing.
This includes metrics such as the reach, engagement rate, and potential price of any given influencer. In short, TapInfluence highlights relevant influencer metrics in black and white so that brands can better understand if a potential relationship makes sense or not before disclosure. While not strictly a social tool, BuzzSumo is an incredible resource for analyzing the social engagement of any given content. If you want to see how many times your last blog post was shared on Facebook, Twitter or Pinterest, BuzzSumo can provide you with that data.
You can also monitor the performance of content that competes for relevant keywords in the industry, allowing you to see how your content marketing campaigns compare with those of the competition. Social networks continue to be one of the main channels for content distribution. By analyzing the posts that are shared on social networks, you can see which types of posts receive the most engagement and use that data to base your own content strategy. BuzzSumo can also help you understand the content variables with the best results, such as length, publication date and type of title.
Snaplytics focuses solely on analyzing Snapchat and Instagram stories. The platform analyzes metrics such as the opening and completion rate, which allows brands to see where their maximum participation in the story reaches and, in the same way, at what point viewers decrease. Platforms like Curalate serve as a hybrid storefront and analysis tool for companies looking to maximize their sales on Instagram. You've probably seen a branded or unbranded “Like2Buy” link in the wild.
Major brands, such as Bose, are taking advantage of Curalate for social media sales: check out their Instagram bio. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only comprehensive social media management platform built to connect. Social network analysis is the process of examining data about social conversations in order to understand and use them. A social media analysis tool should be able to show you ways to improve the customer experience and inform business, brand and product strategies.
For brands that organize frequent contests or sweepstakes, a specific contest analysis tool ensures that they aren't giving away gifts for no reason. Creating a social media analysis report should be a simple process with the social media analysis tool you've chosen. According to a Forrester study commissioned by Google, only 43% of companies have unified cross-platform analysis, which offers the complete customer experience with their website and application in a single solution. To better understand your performance metrics, you need to view them in a competitive context; that's where competitive analysis and benchmarking come into play.
Social media analysis gives you information about the performance of your social campaigns, including spending on tools, resources, and advertising. Call center, social media and customer experience leaders use Qualtrics CustomerXM for Digital to monitor the performance of their brands online and how to achieve a better impact on brand strategy. At the same time, a HubSpot report revealed that 79% of sellers said they were buying paid social ads, which shows that it is a viable form of advertising. Obviously, a solid social media analysis will provide marketing teams with data and information that will help them identify what works and what doesn't when it comes to social media and content strategy.
Social media analysis tools help you do all these calculations and, at the same time, create performance reports to share with your team, stakeholders, and the boss to find out where you're succeeding and where you're struggling. Monitor the growth of your followers over time to see if your audience is growing as a result of your teams' efforts on social media. Brands that offer the best customer experience often combine social media analysis with customer feedback from surveys, rating and review sites, notes from call center agents, and other customer feedback to get a complete picture of the customer experience. .