Cross-posting is the act of sharing the same content on multiple social media platforms. For example, if you post a video on TikTok, you can post that same video on Instagram and Twitter. It allows social media marketers to save time and focus on strategy and analysis. Cross-posting is the process of posting similar content on multiple social media channels.
Social media managers use this tactic to save time and resources. You no longer have to create a unique social media update for each channel every time you need to post. One way to reduce the time you spend on your social apps is to publish the same update on all of them at once. That way, almost all of your friends and followers should receive the message.
A variety of tools will help you do this. We chose a few of our favorite options. Whether you want to cross-post from Facebook to Instagram or from Twitter to Pinterest, understanding the value of cross-posting is the first step in introducing this method into your social media management plans. Every time you write a publication in the Buffer web application, you can choose which accounts you want to send it to and include any attached photos that you have added.
Cross-post on social media the right way with Hootsuite and save time managing your social media presence. Your followers aren't the only ones who will notice when you publish the same content again; platforms are also becoming popular. From engagement to analysis, Sendible is designed to help agencies manage social media marketing for multiple brands. The application offers access to several social media services, such as Twitter, Facebook (pages and groups), LinkedIn, WordPress, Instagram, YouTube and Pinterest.
But on Instagram, they took advantage of the option of combining several videos or photos into a single post. For example, the character limit on Twitter is 280, while on Facebook it is 2000 and Instagram is 2200, so be sure to cross-adapt the published content to fit these lengths. Buffer is a software designed to schedule your posts on your social networks or computer platforms, which will allow you to stay connected on some without neglecting others. Buffer offers free plans that allow you to add all your networks except Pinterest and schedule up to 10 posts at a time.
Select the social network that you want to act as a trigger (Twitter, for example) and then the one where you want to replicate that publication (Facebook, perhaps). In addition to saving time, cross-posting is a very effective tactic for social media managers, as it helps streamline your publishing strategy, gives you the opportunity to reuse content on multiple platforms, and keeps your social channels updated on an ongoing basis. This tool allows you to create large scale social media campaigns and create reusable templates, saving time and improving productivity. Big brands also rely on social networks, and there are already a large number of applications that help them to make this type of mass publication.
These tools help them to post regularly, engage with their audience, track analytics, take advantage of the benefits of listening on social networks, manage ads, and more. Instagram is another master of cross-publishing: you can connect your account to Facebook, Tumblr and Twitter so that your photos appear on all of these networks at once.