In cases where the negative comment can be easily addressed in the comments section, you might consider having a cautious conversation with them there. They might spread gossip about you that isn't true, or they might even fight with other people in your comment section. It also allows you to shape the conversation before others can intervene and turn a post into a thread of negativity. Regardless of the path you choose to take, the most important thing to remember is that your goal is not to “get back at the person who left your negative comment.” The level of visibility offered by social networks offers business owners a unique opportunity when they encounter an unhappy customer.
However, if there's a hint of truth in the comment, it might seem like you're choosing to avoid a problem. Attacks of this type are usually indirect, but insinuating at the same time, and tend to cause other users to echo them on social networks. Whether the comments you receive on your social media accounts are good or bad, interact with your customers like never before with GoDaddy Social. They will most likely behave the same way on other people's social media accounts and it's a reflection of their own envy or insecurity.
The best business owners know that they have to accept the bad with the good, and that bumps, such as negative comments, are part of the game. Even if there's nothing you can do about the comment that was left, you can ease the tension by responding quickly instead of letting it escalate for a day. For example, in the case of a disgruntled customer, a company should not pretend that no comment was made about its product. Perhaps the most important point of all is that it is essential to “do it both on and off social networks”.
Trolls like to comment on social media pages with the sole purpose of provoking an emotional reaction in the victim. Keep in mind that customers receive email notifications when a company responds to their online review on Google. Focus on solutions to problems and don't dwell on negativity or pay attention to other people because they are negative.