Create a social media strategy in 7 steps Audit your current approach to social media. Understand which audiences are on which platforms. The first step to creating a successful social media strategy is to set clear objectives and goals. Without objectives, there's no way to measure success and return on investment (ROI).
An effective social media marketing strategy is based on numbers. That said, those numbers should be placed in a context that aligns with their original objectives. Make regular analysis reports to explain the story behind the metrics and see if your efforts fit your vision. Like any marketing plan, your social media plan should start with your objectives (that is, your business objectives).
Social media marketing helps companies increase brand awareness, create engaged communities, measure what people think of the brand and increase sales. While there are a lot of benefits, creating a social media plan from scratch can seem like a daunting task. On Instagram, for example, they use the feed to publish high-quality educational infographics and product announcements and stories to cover live events or quick updates on social networks. Whether you want to increase brand awareness, generate buzz around a promotional event, or launch a rebranding campaign for your company, a social media strategy provides a plan that your team can follow to make your marketing coherent, focused and relevant to your target audience.
Just like you're preparing other aspects of your marketing strategy, you need to have a plan for your social media marketing. Your posts are color-coded or uploaded as a collage to create a visually appealing feed. Demographic data like the above are excellent for understanding where your target audience lives, but it's also important to understand the nuances of each social network in order to decide where your company should be. You might want to track different goals for different social networks, or even the different uses of each network.
Finally, align the content you publish and the way you publish it with the marketing campaigns you publish on other channels (for example, here's a step-by-step process for creating the perfect social media marketing plan for your company). Posting on social networks will generate traffic to your blog, making it easier for readers to share the blog post with their followers and expand the reach of the blog. You've probably received quite a few feature or product requests while managing your brand's social media inbox. When in doubt, keep your social media marketing strategy simple instead of complicating it with too many distracting objectives.
Your social media marketing strategy should also include all of your existing and planned social media accounts, along with the specific objectives of each platform you're active on. Take some time to review the best times to post on social media, but remember that it's just as important to interact after you post.