Using a hashtag at its peak will allow you to make your posts and, therefore, your business reach more people. In addition, using popular hashtags will give your posts more exposure. However, that exposure is less likely to be aimed at your ideal customer or audience. The use of hashtags on Twitter is vital for growth.
Posts with hashtags get twice as much engagement as posts without hashtags, according to Buffer. Tweets with two hashtags get the most engagement, and engagement declines as the number of hashtags increases. Test the effectiveness of hashtags, as hashtags can be more popular in the singular, plural, or abbreviated. Including hashtags in your posts means participating in a conversation that takes place on that social media platform.
And most importantly, it makes your posts visible in that conversation. If a hashtag has already been used in millions of posts, your post will most likely drown in the masses. Before using new hashtags, make sure you understand their current meanings and uses to avoid them being offensive, controversial, or denigrating. Whether you're using 10 or 30, a consistent hashtag strategy is still one of the most effective routes to growth on Instagram.
Do some research on which hashtags are the most popular in your industry and then start using them in your posts. In this sense, a hashtag will allow anyone interested in your hashtag to see your content, regardless of whether they are part of your clan or not. Later's data report shows that adding 20 to 30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates. You'll see the best hashtags for your post to be seen right away, as well as the hashtags for your post to be seen over time.
This goes against everything we've heard before about how hashtags work on Instagram, but considering their new focus on keywords and SEO, it makes (more or less) sense. Using very popular hashtags isn't always the best strategy to get more engagement in your posts and stories, since they're less likely to be seen. One way to do this would be to use them during the holidays, since it will be easier for your company to keep up with Christmas trends and themes, regardless of your niche. The search list publishes chronologically, so waiting to add tags will only make them appear lower in the search for hashtags.
If you manage to create the right hashtag for a particular campaign, your followers will not only be able to communicate through chat or messages, but they can also connect with each other through your hashtag. Every time a user places one of your brand's hashtags in one of their posts, your presence on social networks increases. Using relevant and specific hashtags in your posts and stories is one of the best ways for new audiences to discover you on Instagram.